‘Crutch for the clueless’ or ‘accelerant for the creative’? Marketing’s data future

Current data conversations are dominated by disappearing cookies and replacement first- and zero-party strategies. But what about the future? For The Drum’s Data & Privacy Deep Dive, we asked 10 experts from The Drum Network how data’s role in marketing will mature.
Joel Coppersmith, global director of measurement and effectiveness, Assembly
The future of data is the same as its past. Data is a crutch and a veil for the clueless, but it’s an accelerant and a driver of chang