CRM is just as important as big TV ads at Christmas

Retailer Joules targets customers with emails focusing on categories they have bought fromChristmas marketing is often associated with glitzy advertising campaigns, in-store displays and festive product offers. Although all those elements often enter the mix, Christmas is also a time for customer relationship management (CRM) specialists to play a big role by targeting customers and driving promotions through data.
Fashion and lifestyle retailer Joules uses a range of offers to attract new custo