Criteo unveils €20m AI research center to further machine learning in adtech

France-based adtech outfit Criteo has announced the launch of a €20m three-year project to further research in the field of artificial intelligence (AI) that will see it work with clients and partners alike to further the use of machine learning in the advertising vertical.
Dubbed Criteo AI Lab, the project will see it attempt to build “deep models that are interpretable, transparent and user-centric” then use these insights to form “industry standards for performance meas