Criteo founder JB Rudelle back at helm in chief executive swap-out

Martech firm Criteo today (April 25) announced that founder and chairman JB Rudelle will return to the role of chief executive officer at Criteo's Paris headquarters immediately.
Current chief executive officer Eric Eichmann will become an advisor to the Rudelle, and transition out of the board of directors effective today.
"The board of directors has asked Criteo's founder JB to play a more active role to help the company in its next phase of growth, and given this, Eric Eichmann has chosen to