Creators to curators – the ever-evolving role of the creative director

Today’s creative directors need to do much more than creating. Now we’re as much curators of concepts, information, technologies and ideas that make the creative output perform better.
Our role as curators means we have to become modern day Medicis (just without the assassination attempts!). We have to know a little about a lot, becoming experts in everything and ensuring we understand how newer, forever-growing channels like AI, VR, social media and more all operate. We need to esta