Creativity meets collaboration as marketers find new ways to work in a mobile world at Advertising Week

‘Mobile’ has been the buzzword at Advertising Week it seems for over a decade. Now that marketers are getting more savvy with how they address mobile creativity, however, the panels that discuss them are more important than ever.
With Facebook’s global creative director Andrew Keller at the helm Tuesday morning at Advertising Week, with a panel featuring R/GA’s Chloe Gottlieb, BBDO's Tara DeVeaux and DDB's Ari Weiss, mobile creative it seems finally got a fair shake, with