Creativity fumbles at Super Bowl, but makes star turn at Oscars

It’s pretty safe to say that ads during the Oscars have been better than the ones during the Super Bowl for the last several years now. Sure, there are exceptions, but as a general rule, the Super Bowl is generally getting its butt kicked.
From production values to the writing to the intelligence of the concepts and the artful attention to craft and detail, the Oscar commercial is superior in every metric, except two: the size of the audience watching it and the media cost of airing it (al