Creative Works: which brand will win The Drum's World Cup?

Welcome to The Drum's World Cup edition of Creative Works.
The World Cup in Russia is here. Brands and advertisers have been training for four years, building their talent and capabilities for the chance to take the top spot of the tournament.
This special Creative Works is brimming with work from official Fifa partners, their rivals and ambushers – and some brands you'd be surprised have taken up any interest in football whatsoever. It is your job to cho