05-08-2016 11:00 via thedrum.com

Creative Works: Rio2016 special featuring P&G, Channel 4, Virgin Media, Team GB, DFS and more

From Usain Bolt to Team GB and Superhumans, brands have been getting creative with their Rio 2016 campaigns.
To mark the start of the Olympic Games, The Drum has pulled together an opening ceremony of its own featuring the best ads from official and non-official Games sponsors. 
Scroll down to take a look at spots from around the world, and vote for your favourite to be crowned our Ad of the Day before 4pm today (Friday 5 August).
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