Creative Work of the Week: Merck Consumer Health asks 'am I too old for this?'

Merck Consumer Health and Ogilvy Italy have won this week’s European Creative Work of the Week title with a social experiment launching the pharmaceutical company’s corporate purpose movement, WE100.
Born out of the simple fact that life expectancy is increasing more and more, WE100 looks to prepare society for a new era of humans living 100 healthy years.
As the lead agency and global hub for Merck brands Neurobion, Pain Relief Franchise, and the WE100 Purpose Movement, Ogilvy Italy