Creative Work of the Week: Ikea’s Lion relaxes comfortably into the top spot

Lion, the new creative for Ikea by Mother previously named The Drum’s Ad of the Day, has claimed the crown of this week’s Creative Works.
The spot features a lackadaisical Lion Man who spends his days in a state of recline, using his living room as a chilled out place to watch TV, read, sip on juice and nap. The serene atmosphere is interrupted at the end of the film when a screaming children’s party invades his territory.
Laurent Tiersen, Ikea UK and Ireland marketing man