Creative Work of the Week: Ikea Belgium warms hearts with a contemporary Christmas tale

Ikea Belgium and DDB Brussels have won over The Drum readers with a contemporary Christmas tale securing this week’s European Creative Work of the Week crown.
Telling the story of three young boys who embark on an epic journey to reunite an unexpected friend with his family, ‘Operation Treenapping’ is the brand’s first Christmas commercial.
“More than anything, the holiday season is about coming together and celebrating each other,” said Miguel Aguza, head of