Creative Work of the Week: Bradley Wiggins secures another title for Fallon and Skoda

Sir Bradley Wiggins helps steer Skoda to Creative Works victory clinching the Creative Work of the Week European title for Fallon.
Launched early February, the advert rings in the start of a three-year partnership between Wiggins and the Volkswagen-owned brand as it looks to position itself as a premium brand ‘driven by something different’.
The 90-second film, directed by Martin Krejci, shows Wiggins’ journey to becoming a champion.
To vote for next week’s Creative Work