Creative work of the week APAC: Maxis celebrates Chinese New Year 2018 with augmented reality lion dance

The winner of this week's creative work of the week, Chinese New Year special in Asia Pacific is Maxis, which used augmented reality (AR) to create a campaign called ‘HuatAR’, to make the lion dance more accessible to the masses.
Interested users will have the opportunity to download the Maxis 'HuatAR' app and collect unique ang pao packets from any Maxis store. Through AR, the scanned ang pao packets will transform and activate an interactive lion that users will