16-01-2017 15:52 via thedrum.com

Creative pranksters give London's Piccadilly Circus lights the adblock treatment

Two creatives have endeavoured to make it look like the iconic Piccadilly advertising screens have been the latest victim of adblocking.
Earlier today (Monday 16 January), it emerged that the famous advertising spot will go dark for eight months as part of a revamp which will see a new digitised screen installed to be split between six advertisers.
Simon Carr and Tristan Lenczner, creatives at Innocean Worldwide UK, caught the news and had to act. In the end they plastered a gueri
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