Creative directors respond to John Lewis Christmas ad ‘The Beginner’

John Lewis’s Christmas ad is always the most-anticipated of the year, but with high anticipation comes high expectations – did ‘The Beginner’ meet them? We ask the industry’s best creative directors.
The ad shows a dad-type learning to skateboard. Set to the tune of Blink-182‘s punk pop tune All The Small Things, what appears to be a midlife crisis turns out to be a perilous attempt to bond with a new foster child.
Here‘s what the CDs think...