Creative Director’s Choice: Superunion’s Ross Clugston on Patagonia’s environmental Takayna Project

Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
This week, Superunion North America executive creative director Ross Clugston talks about why Patagonia’s Takayna Project, a film project which looks to save a valuable rainforest area in Tasmania by making it a World Heritage site.
Too many campaigns these days are doing the same thing -