Creative Director’s Choice: Keith Cartwright, BSSP on KFC

The Drum celebrates the diversity and bounty of creativity in all marketing, advertising and entertainment forms. Through our Creative Works section, we feature an array of campaigns from around the globe by talented agencies, producers and creatives.
We wanted to let some of those creatives have a say in what they think are some of the best campaigns out there – who’s doing it right and what it takes to stay on top of the ad game. So each week we’re featuring the words of a cr