Creative Director’s Choice: System1 Agency's Paul Spriggs on Agent Provocateur creative risks

Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
This week, Paul Spriggs, Americas president, System1 Agency, shares why Agent Provocateur’s latest campaign is a risk worth taking in an effort to remain authentic.
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Admittedly, I’m not the intended audience for this campaign, so my comments are less about wha