Creative Director's Choice: Smashing Ideas ECD Kevin Wick on Digit's simplicity of design

Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
This week, Smashing Ideas executive creative director Kevin Wick discusses the refreshing lack of user interface on the money-saving site Digit. 
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I love that moment – the moment when I get pulled back from the glitter and glam of the new and novel to s