Creating physical spaces: do installations make sense?

With a focus on digital media, especially social media, many brands and media outlets have turned to the web to get their messages across.
But that doesn’t mean that physical installations don’t have a place.
Take Refinery29 for example. In September, Refinery29 knocked its second installation of 29Rooms out of the park in an 80,000-square foot Brooklyn warehouse that ran for two days. They created “29 individual rooms curated to feature the best in style, culture, and mus