Creating display transparency: is your provider being honest?

Transparency is a hotly debated topic in the world of media and digital marketing right now. There's plenty of buzz around the subject, but very little when it comes to practical advice.
It’s easy to get lost in the many different options doing the rounds, but how do you decide what’s right for you and your business?
The current landscape
Brands can run programmatic display campaigns in many ways, but there are often challenges when it comes to transparency. Working with third-party