Craft in action: tracing the ubiquitous Wisdom Script typeface's origins

In a new series focusing on industry craft, Fine partner and chief strategist Josh Kelly looks at how a craft mindset can influence all aspects of branding, from how products are made, to how services are delivered, and (most of all) how creatives are guiding the story. In this latest piece, Kelly dives deeper into type design with a conversation with James Edmondson
Chances are you’ve encountered the Wisdom Script typeface somewhere since its 2011 release. Nike, Disney, Starbucks, McDonal