CP+B chairman Chuck Porter on sparse global truths, creating IP and cheating to get cheap TV

Cheating, finding rare universal truths and getting as close to a brand’s product are some of the lessons learnt after working for major brands, according to Crispin Porter + Bogusky (CP+B) chairman Chuck Porter.
Speaking at Ad Week Asia, he unveiled a set of lessons learnt from the agency’s time working for brands such as Burger King, Mini Cooper and Microsoft.
With the event being based in Tokyo in Japan, he made a point to discuss the difficulties in finding cultural tru