CoverGirl names Droga5 lead creative agency

Coty has announced that Droga5 will take on lead creative duties for CoverGirl, an appointment that ends the beauty brand’s relationship with longtime agency Grey.
While it is not immediately clear why CoverGirl has named a new agency, it could be related to P&G’s beauty brand spinoff that finalized last year. In 2015, P&G announced that it would sell beauty brands including Clairol, CoverGirl and Wella to Coty in a $12.5bn deal.
Grey has handled creative duties for CoverGirl