Could Amazon’s Premier League rights deal mark its first move into ad-supported content?

Amazon has made a major move into the UK sports rights space, picking up the rights to stream 20 Premier League matches a season across the 2019/20 to 2021/22 seasons in the UK.
The deal means Amazon will stream 10 games on Boxing Day, as well as 10 during a midweek fixture in December through its Amazon Prime content service. While it is unclear how much Amazon paid for the rights, it is thought BT paid around £90m for a similar package with Amazon’s figure likely to be in roughly t