Cotswold Outdoor plans new store opening activity with BWP Group

With ambitious expansion plans for 2017 and 2018, leading outdoor clothing and equipment retail group Cotswold Outdoor has appointed BWP Group's event management team to support them with new store openings.
Following an in-depth strategic pitch BWP was appointed for its creative approach featuring a best practice opening programme that could be rolled out across the new stores.  The launch campaign will follow a standardised process to ensure consistent brand messaging and budget allo