29-05-2018 14:51 via thedrum.com

Costa Coffee's media account stays with Zenith after pitch

Costa Coffee has decided to keep Zenith in the driving seat of its media account following a competitive pitch.
The partnership has been in place since 2009, during which time the brand has grown substantially thanks to marketing efforts including a Waze partnership and its Coronation Street product placement deal. 
Eric Tavoukdjian, commercial marketing director at Costa Coffee UK and Ireland, said the agency had been "instrumental" in delivering a media strategy to eng
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