Cosmetic surgery ad banned for suggesting surgery can fix young women’s body insecurities

A TV ad by MYA Cosmetic Surgery has been banned by the advertising watchdog for “irresponsibly” suggesting that confidence comes from having the perfect body and that surgery can fix young women's body insecurities.
The ad, which appeared on TV in January, followed the testimonials of four different women who had undergone breast enhancement surgery. The conversations between the women centred around the negative perceptions they held of their breasts prior to cosmetic surgery.
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