Copywriting and the creative power of envy

Copywriting, in its dark, inky heart, is a jealous business. Few of us have never experienced the piercing jab of professional envy at a fellow writer’s brilliance. Most of us, I suspect, are pierced so frequently that if you dropped us into water we’d percolate like a teabag.
 
Such a covetous approach to work could easily be debilitating. Allow yourself to be pummelled too frequently by the excellent things you aren’t doing and you could find yourself desperately adrift