11-07-2018 09:30 via thedrum.com

Copywriting: a choose your own adventure story

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you’re busy. Do you say…
A) Absolutely stacked. You’d better give it to Sean.
B) I’ve always got time for more work, how can I help?
You try to fob the work off on Sean, but Sean’s got in there first and sent them your way. So now, you’re stuck with it. The account manager gives you the client’s brief. It looks a little like several unrelated sheets of pa
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