CoppaFeel to screen first full-frontal boobs on daytime TV in #TrustYourTouch campaign
CoppaFeel, a breast cancer charity for young people, has won the rights to screen the first uncovered set of boobs on British TV in an ad created for its latest #TrustYourTouch campaign.
The advert was created by Fold7 for and encourages viewers to touch their boobs any which way they fancy, in order to detect unusual changes that may signify breast cancer. The creative is bright and zany and riffs on verbs such as 'fiddle, twiddle, jiggle, juggle' to convey that however you use it, t
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