Copa90 and Telemundo team up for 'El 12', a content creator network for the 2018 World Cup

Telemundo announced the launch of “El 12” (“The 12th”), a new, bilingual digital initiative in partnership with global media soccer outlet Copa90 to search for the next generation of top soccer influencers.
Telemundo said it will search for real soccer fans and supporters of the Latin American teams participating in the World Cup, and select, train and develop a group of the nation’s top soccer enthusiasts to be part of the first-ever U.S. Hispanic content