Conversion optimisation; why you need to start putting the afterthought first

For a marketer, taking a step back and attempting to view your situation from a fresh perspective can be one of the most valuable things you do. This is especially true when it comes to looking at the behaviour of customers on your website.
When you’re familiar with your brand and its website, it’s easy to assume that you know what your customers are up to online. While this may be the case, it can be difficult to know for certain without on-going insight and analysis, as customer be