Conversations, not chat bots

The technology enabling brands to automate customer conversations is out there, but successful implementation will require an entirely new way of thinking.
As voice activated technology and behaviours move from the emerging to ubiquitous, conversations will be everywhere.
These conversations will be seamless, connected, and most importantly, expected by customers. Just as we baulk when we lose mobile reception or 4G today, so we’ll curse when we can’t just ‘talk’ to a bra