Continental Tire taps Dan Patrick for college basketball championship spots

The ‘March Madness’ of the NCAA college basketball championship gets even the most passive fan interested in the sport, and Continental Tire is again partnering with sportscaster Dan Patrick for a couple of spots that celebrate the sport.
Chicago-based agency Revolution and Continental Tire teamed with Patrick for two 30-second commercial spots, continuing the partnership that began in 2017.
The two commercial spots, titled ‘Ladder’ and ‘Big Man on Campus’ wer