Content marketing increasingly utilized as 'point of entry' with insightful, original data favored

Content may be the driver for marketing efforts, but the type of content created makes all the difference.
Content marketers surveyed by Clutch, a ratings and reviews platform for business services, say research and original data (18%), infographics (17%), and product reviews (16%) are more likely to help them achieve their goals than blog posts, videos, or white papers.
Once content is developed, how it's promoted and distributed can make or break its impact. The majority of content marketers s