Content advertising slated to grow into a multi-billion dollar industry by 2020

With a predicted growth rate of 32% year-over-year, and more than 2x the growth rate of digital advertising as a whole, the amount companies will spend on content advertising is slated to grow into a $50bn market by 2021 -- up from $12.8bn in 2016. According to a recent report, it will comprise 14% of all digital ad spend in 2017.Content advertising forecast
 
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Content advertising is described as the amount of digital ad dollars spent by brands on content programs and at this rate