Consumer privacy is vital to long-term EU-US data partnerships

As part of The Drum’s Data and Privacy Deep Dive, Permutive’s Husna Grimes argues the case for clearer rules around cross-border data privacy and security. 
On the surface, the newly released White House executive order implementing the long-awaited EU-US Data Privacy Framework appears to be a real step forward, but in reality, this is just the start of what will be a very long process. While data flows account for a large proportion of the $7.1tn US-EU economic relationship, th