Consumer expectation of brand technology usage remains high

Consumers continue to have high expectations for brands to use technology to drive innovation according to new research carried out by We Communications.
Brands in Motion 2018 found that brand expectations remain high not just in innovation but in functionality and the ethical use of technology as well, with 97% demanding the latter.
Close to 50% of respondents believe that technology will boost productivity and improve sustainability but nearly all those asked demanded that these improveme