Connecting brand to business strategy is the next big step for B2B marketers

For the past eight years, Omobono has completed annual research on the state of marketing for global business brands. Gleaned from more than 1,100 participants around the world, this year’s research, in partnership with Marketing Week, reveals key insights about a critical topic for marketing leaders: the strategic brand.
Our research shows that marketing leaders are experiencing a broadening shift in focus from a tactical view to a strategic one. When asked about their biggest marketing o