Conflicts of interest in media service companies – do they need resolving?

Last week Accenture Interactive announced to the industry that they have launched Accenture Interactive Programmatic Services and this has been met with uproar from the industry. Wayne Blodwell, chief executive of The Programmatic Advisory (TPA), offers advice to advertisers on how to rationalize the situation.
The uproar has been driven by the conflict of interest this new service area is said to represent, specifically the involvement of media planning/strategy and media activation. Traditiona