Condom brand Jontex creates an edible candy wrapper to promote safe sex
Educating the population about condom usage in Brazil takes persistence and overcoming preconceived notions. To wit, there's a common saying that “sex with a condom is like eating candy with the wrapper on” – an old perception that slows the STD prevention investments made by brands and government.
To counteract this common saying, as well as highlighting the benefits of the new Jontex Real Feel – a latex free condom
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