ComScore will release a free viewability measurement tool

In these uncertain times, media measurement and analytics company ComScore said it will offer free viewability measurement via its ComScore Viewability tool.
And, according to a rep, anyone will be able to access this free tool – not just ComScore clients.
ComScore said this will allow advertisers to “focus on the metrics that matter” as the initiative promotes trust and transparency in digital advertising and improves cross-media comparability.
According to a re