Commercial power doesn't stop at New Year

Though resolutions are common in January, it isn’t necessarily the best, or only time of year to connect with customers seeking change.
On the first day of the new year, I resolved to use my iPhone a lot less. However, most people I know did Dry January – and they weren’t alone. With over 3.1 million people in the UK choosing to give up alcohol during the month, abstinence and self-control have become the new signals of cool in British culture. This trend reflects a rhythm and