Comfortably niche: what podcasts need to do to go mainstream in India

According to the latest Mary Meeker report,  internet growth might be slowing globally but not in India, which is the second fastest growing large economy.
The number of internet users in India grew more than 28% in 2016.  Usage of mobile internet  is growing as the bandwidth cost decreases. However, the same can't be said for podcasts as a data by Kalaga to suggests that the penetration of  the top five podcast apps in India is below 1%.null
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Ashish Kapoor, chief an