Collective London delivers launch campaign to help MQA extend its audience reach as new tech hits SXSW

Collective London has developed the launch campaign for MQA, an award-winning British audio technology, which aims to take hi-res studio quality sound music to the masses through their mobile and tablet devices.
Entitled ‘Take Me There’, the campaign comprises two short brand films, an updated website and print collateral. The films, directed by Tom King at Gas & Electric, dramatise the user-experience of MQA – taking viewers from everyday listening environments to the reco