Colin Lewis: Machiavelli was right – it is better to be virtuous than fortunate

Earlier this year, Marketing Week featured some superb insights on marketing leadership. However, something struck me while researching my own article on leadership: the biggest challenge for the marketing leaders of the future is making sense of the plethora of literature on leadership.
There is so much out there, and most teaching on leadership is filled with recommendations about being authentic, honest, modest, truthful and never, ever being a bully, or god forbid, being shouty or abusive.
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