Colin Lewis: Future leaders will need a compass, not a map

When discussing leaders and leadership, it’s a good idea to be clear about definitions. There are 17,623 search results on Amazon when you search for marketing leadership. On Google, there are 267 million results.
Combine that with the millions spent annually by would-be leaders on leadership development courses, and I think we can argue that marketing leadership is important to marketers, but it’s hard to define it in a way that is satisfactory to everyone. Indeed, the very concept