Colenso BBDO's Wayne Pick picks his top three ads to win a Cannes Lions

As the Cannes Lions International Festival of Creativity kicks off today (18 June), The Drum asked Wayne Pick, former global creative director at Rapp and now ECD at Auckland-based agency Colenso BBDO, for his top picks on what might win a Lion. 
‘Probably TEDx’ by Carlsberg Group 
 
 
TEDx Talks are a ubiquitous cultural phenomenon, and a little ritual of self-improvement and enlightenment for commuters around the world. So, seeing a brand get in on that space so